Resource Hub for Strategic Communication Professionals
Looking for guidance? Explore our strategic communications topics in the categories dropdown below and use the search bar to quickly find relevant articles.
Critical Thinking Breaks the Vice President Selection in 2000
As we await Vice President Harris’ selection of her running mate, here is a story from the archives that involves incredible journalistic critical thinking and reporting.
Strategic Comms Missteps and Tech Failures: A Tale of Two Scenarios
While technology can amplify messages and streamline information dissemination, its improper use or technical failures can lead to significant miscommunications or even security risks.
Don't Get Duped: Effective Ways to Counteract Misinformation
The field of strategic communications functions on the tenets of accuracy, timeliness, clarity, and truth. Misinformation undermines these principles.
Sticky Business: When Brands Should (or Shouldn’t) Enter Political Arenas
Sticker Mule, a well-known and successful custom sticker company, took an unexpected dive into political waters last week by sending a political message to its customers after the attempted assassination attempt on former President Donald Trump.
Crisis Comms and Shade at the Espy Awards
The ESPY Awards gave viewers a chance to see a variety of communications approaches, from the use of crisis communications response to address a controversial award acceptance to evening a score with cutting humor.
Grace in Losing and Winning at Wimbledon
In the high-stakes world of professional sports, maintaining grace in victory and defeat is critical not only for an athlete’s personal brand but also as a model for all audiences and for representing the sport well.
Gruns on Instagram/Facebook
Here’s a good example of a company brand engaging consistently with posts.
Meet Beverly Mahone, the Woman Behind All Wordz Matter
If you don’t know Beverly Mahone yet, it’s time! Also known as “Aunt or Auntie Bev,” she is the visionary educator and founder of All Wordz Matter, a platform dedicated to enhancing vocabulary and communication skills.
Are you ready for the Summer Olympics Event Trivia?
July is here, and we are counting the days to the “world’s foremost multi-sports event.” Here are some facts on branding and the event.
Saying Farewell to Sarah Southerland and Her Clever Wildlife Tweets
An homage to Social Media Coordinator Sarah Southerland, the incredible voice and award-winning content strategist behind one of The EO Report’s favorite social media channels: @OKWildlifeDept.
Taylor Swift’s Public Relations Lead Scores High, Why?
Taylor Swift’s PR Mastermind: What’s Tree Paine’s Winning Formula?
Business Phrases that Stick: The Art of Greetings and Farewells
Greetings and goodbyes with cleverness.
Update: Scottie Scheffler’s PR Response
The conclusion to Scottie Scheffler’s visit to Kentucky.
Deep Dive: Establishing a Network Lens to Assess the Impact of Outreach
The Network Lens will help you focus on the value of identifying and tracking the networks connected to your organization and the value/s they bring to your work.
Remembering the Reason for Memorial Day
National holidays of honor also need continual communications efforts to remain understood and celebrated.
Clarity Rating: Scottie Scheffler
Scottie Scheffler, #1 ranked golfer in the world, was arrested before the 2024 PGA Championship. What can we learn from his communications strategy?
Deep Dive: The Difference Between Outputs and Outcomes
Without precise measurement, organizations cannot fully understand the effectiveness of their communications efforts or make informed decisions about future strategies.
Interview with a Pro…and Author: Monique Farmer
An interview with Monique Farmer, author of Chart Your Path and founder of Avant Solutions.
How Does Apple’s Privacy SettingsAffect Measurement?
When launching and producing a newsletter, here are forms of measurement to study and track, especially in the current digital landscape shaped by privacy updates like Apple's Mail Privacy Protection (MPP) and Link Tracking Protection (LTP).