Taylor Swift’s Public Relations Lead Scores High, Why?

Taylor Swift’s PR Mastermind: What’s Tree Paine’s Winning Formula?

Taylor Swift's unparalleled influence and success in the music industry are a testament to her extraordinary talent, relentless work ethic, and savvy business acumen. And Taylor says publicly that one of the people she listens to is her PR consultant Tree Paine.

Taylor is selling out stadiums across Europe this summer, and if you are on a beach or bored in a cubicle, here’s a Summer Shorts brief on Paine. What can we learn from this talented strategic communications pro?

Why is Paine a success? A 2022 “Best PR Executive” award profile in Legend Magazine breaks it down with Tree scoring 25/25 in the Legend Magazine Rating System.

Other Paine coverage:

• Today Show: Who is Tree Paine? Everything to know about Taylor Swift's powerhouse publicist

• Wall Street Journal: There Are Plenty of Power Publicists. But Only One Works for Taylor Swift.

  • Note: Tree declined to be interviewed for the WSJ profile.

• The Cut: The Infamous Publicist Behind the Taylor Swift Machine

• Darian_Michelle: Tik Tok Bio Piece

Hat Tip to Omaha-born-current-Nashville-politico Jennifer Rasmussen-Sagan for mentioning Paine to me.