Resource Hub for Strategic Communication Professionals
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Do I Delete That Comment?
Social media can be a powerful tool for engagement, but it also comes with the challenge of managing public commentary. When an off-topic remark, a negative critique, or outright hate speech appears in the comments section, the question arises: do you delete it? The answer depends on context, and having clear guidelines in place can help you navigate these decisions with confidence.
The Critical Role of Internal Communication During a Crisis
During a crisis, communications internally has to come first, and without a crystal-clear internal communications strategy, employees can be left in the dark, anxious, and unprepared to navigate the situation. Leaders in a crisis must move quickly and handle multiple tasks simultaneously. This is possible when you have a plan.
Public Relations Lessons from Dolly Parton
Dolly Parton once said, “Find out who you are, and do it on purpose.”
This philosophy has led her to do what few can claim: she’s created a universal appeal that has stretched decades and spans generations, socioeconomic classes, and political divides. This beloved icon, who infuses authenticity, humor, and joy into every project she touches, is a public relations genius that every strategic communicator should study.
Election Eve: Using Clear Comms & Facts to De-escalate Election Disinformation
If you haven’t gotten around to voting, there’s still time left. And if you aren’t tired of election season, consider these communication-centric tidbits…
Navigating Politics as a Nonpartisan Organization
In the nonprofit world, interacting with elected officials is an important component of the organization’s communications strategy. We turned Angela Roebler, chief communications officer at Project Harmony, for her thoughts on successfully communicating politician visits.
What Happened When the Teens Took Over a Social Media Account? Good Stuff!
Duchesne Academy’s students are in charge of the Omaha high school’s social media platforms.
Clarity Rating Scale: Comms Lessons from an On Air Panic Attack
Your are a meteorologist, and you have a history of panic attacks. The very place you need to work — the green screen — is a trigger for you. What do you do?
Storm Response Excellence: A Leader’s Internal Email Praises OPPD and Models Great Comms
I received the note below from Omaha World-Herald alum and Comms Pro Erin Grace sharing her praise for Omaha Public Power District’s (OPPD) communications to clients following a wind storm that took out power to over 200,000 homes, some for over a week, with highs in the 90s.
Critical Thinking Breaks the Vice President Selection in 2000
As we await Vice President Harris’ selection of her running mate, here is a story from the archives that involves incredible journalistic critical thinking and reporting.
Strategic Comms Missteps and Tech Failures: A Tale of Two Scenarios
While technology can amplify messages and streamline information dissemination, its improper use or technical failures can lead to significant miscommunications or even security risks.
Sticky Business: When Brands Should (or Shouldn’t) Enter Political Arenas
Sticker Mule, a well-known and successful custom sticker company, took an unexpected dive into political waters last week by sending a political message to its customers after the attempted assassination attempt on former President Donald Trump.
Taylor Swift’s Public Relations Lead Scores High, Why?
Taylor Swift’s PR Mastermind: What’s Tree Paine’s Winning Formula?
Update: Scottie Scheffler’s PR Response
The conclusion to Scottie Scheffler’s visit to Kentucky.
Clarity Rating: Scottie Scheffler
Scottie Scheffler, #1 ranked golfer in the world, was arrested before the 2024 PGA Championship. What can we learn from his communications strategy?
Interview with a Pro…and Author: Monique Farmer
An interview with Monique Farmer, author of Chart Your Path and founder of Avant Solutions.
Deep Dive: Chick-fil-A’s Loss is Shake Shack’s Gain
A case study: how Chick-fil-A capitalized on a Shake Shack snafu.
PRSA Resources
Explore the comprehensive resources offered by PRSA to help public relations professionals navigate complex issues, stay updated on trends, and access valuable tools.
