What Happened When the Teens Took Over a Social Media Account? Good Stuff!

Duchesne Academy Unlocks Social Media’s Potential With a Student-Led Strategy

Duchesne Academy’s students are in charge of the Omaha high school’s social media platforms. It began four years ago, when Admissions created a student-run Instagram that allowed prospective students to get a feel for what life is like as a Duchesne Girl. The account, @insideduchesne, is a great learning opportunity for both the students and staff.

Students are the content creators, planners, and posters for the Admissions Instagram and the Athletics Instagram.

So how is it going?

Since taking over the Athletics Instagram, the account has grown in reach by 105%. In its first month, the account’s interactions rose from 546 in August to more than 3,000 in September.

Quick Tip: The “Grid” Matters

Students involved in the “Main Account Instagram” committee provide regular feedback to Duchesne’s Director of Communications Hannah Miller. One piece of feedback was the account’s “grid” was not consistent. It’s important to 14–18-year-old girls that an account’s grid (pictured above) is aesthetically pleasing.

Now, Miller thinks strategically on what to post each day to tell the story of Duchesne and makes the grid appealing to prospective students, students, and alumnae.

These stories of students’ social media savvy make this alumna very proud!