Resource Hub for Strategic Communication Professionals
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Left, Right, and Center: How Tangle News Brings Clarity to the Chaos
Sometimes you hear a podcast so good you must share it with all your favorite communications professionals. That was what we thought when we heard a recent episode of Question Everything, as shared by This American Life.
How Calm Kept Us Calm During Election Broadcasts
In the strategic communications world, we focus a lot on the right thing to say and how to say it. An equally important tool, however, is knowing when to say nothing at all.
Election Eve: Using Clear Comms & Facts to De-escalate Election Disinformation
If you haven’t gotten around to voting, there’s still time left. And if you aren’t tired of election season, consider these communication-centric tidbits…
Navigating Politics as a Nonpartisan Organization
In the nonprofit world, interacting with elected officials is an important component of the organization’s communications strategy. We turned Angela Roebler, chief communications officer at Project Harmony, for her thoughts on successfully communicating politician visits.
What Does Waffle House have to do with Hurricanes?
Even as unofficial channels, brands and influencers can play an important role in helping with disaster preparedness.
What Do You Meme? Three Filters for Social Trends
Deciding when and if to jump on social trends and memes can be tough - this column gives you three filters to run your content choices through.
What Happened When the Teens Took Over a Social Media Account? Good Stuff!
Duchesne Academy’s students are in charge of the Omaha high school’s social media platforms.
Navigating Media Bias:Tools for Informed Readers
Understanding bias in news reporting is critical for media consumers and communicators alike.
How Strong Branding & StrategyMakes the Difference For An Organization
Two organizations are created around the same time decades ago. Both do amazing work and serve a similar type of audience. One is well-known; the other is not. Why?
Ten Types of Organizational Names: Where Does Your Brand Name Fit?
Organizational names can be categorized into standard types of name categories based on their purpose, emotional appeal, clarity, etc. This post explores these categories.
Leveraging Health and Wellness: A US Open Case Study for Communicators
Instead of trusting that the love of the sport will last forever, USTA is strategically combining health research + declaring an aggressive 35 million players by 2035 growth goal + expanding messaging to deepen positive impact in communities nationwide.
Interview with a Pro: Jeffrey Blount, Veteran NBC News Director & Author
With over three decades of experience at NBC News as a television news director, Jeffrey Blount has directed major broadcasts, including Meet The Press, NBC Nightly News, The Today Show in DC and NY, The Chris Matthews Show, and The Sunday Today Show.
Clarity Rating Scale: Comms Lessons from an On Air Panic Attack
Your are a meteorologist, and you have a history of panic attacks. The very place you need to work — the green screen — is a trigger for you. What do you do?
Storm Response Excellence: A Leader’s Internal Email Praises OPPD and Models Great Comms
I received the note below from Omaha World-Herald alum and Comms Pro Erin Grace sharing her praise for Omaha Public Power District’s (OPPD) communications to clients following a wind storm that took out power to over 200,000 homes, some for over a week, with highs in the 90s.
Critical Thinking Breaks the Vice President Selection in 2000
As we await Vice President Harris’ selection of her running mate, here is a story from the archives that involves incredible journalistic critical thinking and reporting.
Strategic Comms Missteps and Tech Failures: A Tale of Two Scenarios
While technology can amplify messages and streamline information dissemination, its improper use or technical failures can lead to significant miscommunications or even security risks.
Don't Get Duped: Effective Ways to Counteract Misinformation
The field of strategic communications functions on the tenets of accuracy, timeliness, clarity, and truth. Misinformation undermines these principles.
Sticky Business: When Brands Should (or Shouldn’t) Enter Political Arenas
Sticker Mule, a well-known and successful custom sticker company, took an unexpected dive into political waters last week by sending a political message to its customers after the attempted assassination attempt on former President Donald Trump.