Resource Hub for Strategic Communication Professionals

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How Poppi is Fizzing Back Up After Influencer Campaign Falls Flat
Public Relations, Branding, Culture Kelly Jefferson Minty Public Relations, Branding, Culture Kelly Jefferson Minty

How Poppi is Fizzing Back Up After Influencer Campaign Falls Flat

Poppi, a soda alternative, launched its first Super Bowl ad campaign this year. To generate buzz in advance of the game, they sent Poppi-filled vending machines to the homes of TikTok influencers.

Consumers hated it and were immediately fired up about the campaign’s direction, criticizing Poppi’s spending on an expensive brand activation that benefitted already wealthy influencers.

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Southwest Drops a Beloved Perk—Then Fumbles the Fallout
Crisis Communications, Branding, Public Relations Kelly Jefferson Minty Crisis Communications, Branding, Public Relations Kelly Jefferson Minty

Southwest Drops a Beloved Perk—Then Fumbles the Fallout

Last week, Southwest Airlines dropped an unexpected bomb on customers when it announced that it would no longer be offering two free checked bags.

For a company whose longtime slogan has been “Bags Fly Free,” the backlash was immediate. Combined with last year’s decision to eliminate open seating, customers felt like Southwest was rapidly losing its identity, along with any reasons to fly the carrier. What can we learn from this?

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Ready, Set, Refresh: Your End-of-Year To-Do List

Ready, Set, Refresh: Your End-of-Year To-Do List

The start of a New Year is a time for fresh beginnings—and that applies to your communications tools as well. Think of it as decluttering: clearing out the outdated, refreshing what works, and setting yourself up for success. A little time spent now reviewing and updating your materials can make a big difference in how smoothly projects run in the year ahead.

To help you get started, we’ve compiled a checklist of essential areas to review and refresh.

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Know Your History: Building an Origin Story

Know Your History: Building an Origin Story

Documenting your organization’s history – your origin story – is a powerful tool for strategic planning and communications. And, just like the stories we pass down, it’s a unifier that instills pride in your team and stakeholders. 

December, the season of nostalgia, is the perfect time to set aside a moment to capture some of that history

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Sticky Business: When Brands Should (or Shouldn’t) Enter Political Arenas

Sticky Business: When Brands Should (or Shouldn’t) Enter Political Arenas

Sticker Mule, a well-known and successful custom sticker company, took an unexpected dive into political waters last week by sending a political message to its customers after the attempted assassination attempt on former President Donald Trump.

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