Resource Hub for Strategic Communication Professionals
Looking for guidance? Explore our strategic communications topics in the categories dropdown below and use the search bar to quickly find relevant articles.
Deep Dive: Establishing a Network Lens to Assess the Impact of Outreach
The Network Lens will help you focus on the value of identifying and tracking the networks connected to your organization and the value/s they bring to your work.
Deep Dive: The Difference Between Outputs and Outcomes
Without precise measurement, organizations cannot fully understand the effectiveness of their communications efforts or make informed decisions about future strategies.
Interview with a Pro…and Author: Monique Farmer
An interview with Monique Farmer, author of Chart Your Path and founder of Avant Solutions.
How Does Apple’s Privacy SettingsAffect Measurement?
When launching and producing a newsletter, here are forms of measurement to study and track, especially in the current digital landscape shaped by privacy updates like Apple's Mail Privacy Protection (MPP) and Link Tracking Protection (LTP).