Resource Hub for Strategic Communication Professionals
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Ready, Set, Refresh: Your End-of-Year To-Do List
The start of a New Year is a time for fresh beginnings—and that applies to your communications tools as well. Think of it as decluttering: clearing out the outdated, refreshing what works, and setting yourself up for success. A little time spent now reviewing and updating your materials can make a big difference in how smoothly projects run in the year ahead.
To help you get started, we’ve compiled a checklist of essential areas to review and refresh.
Measurement Made Easy
Ah, December. Our favorite month to talk about measurement here at The EO Report. (Don’t run away!) We’re here with an easy way to get started with capturing measurement on your team.
Deep Dive: Establishing a Network Lens to Assess the Impact of Outreach
The Network Lens will help you focus on the value of identifying and tracking the networks connected to your organization and the value/s they bring to your work.
Deep Dive: The Difference Between Outputs and Outcomes
Without precise measurement, organizations cannot fully understand the effectiveness of their communications efforts or make informed decisions about future strategies.
Interview with a Pro…and Author: Monique Farmer
An interview with Monique Farmer, author of Chart Your Path and founder of Avant Solutions.
How Does Apple’s Privacy SettingsAffect Measurement?
When launching and producing a newsletter, here are forms of measurement to study and track, especially in the current digital landscape shaped by privacy updates like Apple's Mail Privacy Protection (MPP) and Link Tracking Protection (LTP).