Interview with a Pro…and Author: Monique Farmer

Monique Farmer taught me strategic communications measurement principles, and she’s back to offer even more…

When I was head of comms at the University of Nebraska at Omaha, I met Monique Farmer, who was the head of comms at Omaha Public Schools, the largest school district in Nebraska. In addition, she has been a national leader in PRSA for many years and has been a judge of the Anvil Award entries. It was during a conversation about award applications that Monique taught me a basic principle that has influenced how I measure my work in strategic communications.

Teaser: In this interview, Monique shares a tip about measurement you must know and understand.

NOTE: Here is a link to the Barcelona Principles 3.0.

Find Monique’s book, Chart Your Path, here.