Resource Hub for Strategic Communication Professionals
Looking for guidance? Explore our strategic communications topics in the categories dropdown below and use the search bar to quickly find relevant articles.
How Calm Kept Us Calm During Election Broadcasts
In the strategic communications world, we focus a lot on the right thing to say and how to say it. An equally important tool, however, is knowing when to say nothing at all.
What Does Waffle House have to do with Hurricanes?
Even as unofficial channels, brands and influencers can play an important role in helping with disaster preparedness.
What Do You Meme? Three Filters for Social Trends
Deciding when and if to jump on social trends and memes can be tough - this column gives you three filters to run your content choices through.
Interview with a Pro: Jeffrey Blount, Veteran NBC News Director & Author
With over three decades of experience at NBC News as a television news director, Jeffrey Blount has directed major broadcasts, including Meet The Press, NBC Nightly News, The Today Show in DC and NY, The Chris Matthews Show, and The Sunday Today Show.
Critical Thinking Breaks the Vice President Selection in 2000
As we await Vice President Harris’ selection of her running mate, here is a story from the archives that involves incredible journalistic critical thinking and reporting.
Crisis Comms and Shade at the Espy Awards
The ESPY Awards gave viewers a chance to see a variety of communications approaches, from the use of crisis communications response to address a controversial award acceptance to evening a score with cutting humor.
Grace in Losing and Winning at Wimbledon
In the high-stakes world of professional sports, maintaining grace in victory and defeat is critical not only for an athlete’s personal brand but also as a model for all audiences and for representing the sport well.
Gruns on Instagram/Facebook
Here’s a good example of a company brand engaging consistently with posts.
Meet Beverly Mahone, the Woman Behind All Wordz Matter
If you don’t know Beverly Mahone yet, it’s time! Also known as “Aunt or Auntie Bev,” she is the visionary educator and founder of All Wordz Matter, a platform dedicated to enhancing vocabulary and communication skills.
Are you ready for the Summer Olympics Event Trivia?
July is here, and we are counting the days to the “world’s foremost multi-sports event.” Here are some facts on branding and the event.
Saying Farewell to Sarah Southerland and Her Clever Wildlife Tweets
An homage to Social Media Coordinator Sarah Southerland, the incredible voice and award-winning content strategist behind one of The EO Report’s favorite social media channels: @OKWildlifeDept.
Taylor Swift’s Public Relations Lead Scores High, Why?
Taylor Swift’s PR Mastermind: What’s Tree Paine’s Winning Formula?
Business Phrases that Stick: The Art of Greetings and Farewells
Greetings and goodbyes with cleverness.
Remembering the Reason for Memorial Day
National holidays of honor also need continual communications efforts to remain understood and celebrated.
Clarity Rating: Scottie Scheffler
Scottie Scheffler, #1 ranked golfer in the world, was arrested before the 2024 PGA Championship. What can we learn from his communications strategy?
Deep Dive: Chick-fil-A’s Loss is Shake Shack’s Gain
A case study: how Chick-fil-A capitalized on a Shake Shack snafu.
The Diagram of a Winning Team: How to Create a High-Performance Workplace
From clear goals and goodwill to adaptability and mentorship, learn how to build a high-performance workplace by focusing on vision, relationships, and mindset.
Feedback is a Gift
Feedback, whether humorous or critical, offers an opportunity for reflection and growth.
Lessons from a KU Visit
How does a large university make one prospective student feel welcome?