Resource Hub for Strategic Communication Professionals

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How Poppi is Fizzing Back Up After Influencer Campaign Falls Flat
Public Relations, Branding, Culture Kelly Jefferson Minty Public Relations, Branding, Culture Kelly Jefferson Minty

How Poppi is Fizzing Back Up After Influencer Campaign Falls Flat

Poppi, a soda alternative, launched its first Super Bowl ad campaign this year. To generate buzz in advance of the game, they sent Poppi-filled vending machines to the homes of TikTok influencers.

Consumers hated it and were immediately fired up about the campaign’s direction, criticizing Poppi’s spending on an expensive brand activation that benefitted already wealthy influencers.

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Public Relations Lessons from Dolly Parton
Culture, Public Relations Kelly Jefferson Minty Culture, Public Relations Kelly Jefferson Minty

Public Relations Lessons from Dolly Parton

Dolly Parton once said, “Find out who you are, and do it on purpose.”

This philosophy has led her to do what few can claim: she’s created a universal appeal that has stretched decades and spans generations, socioeconomic classes, and political divides. This beloved icon, who infuses authenticity, humor, and joy into every project she touches, is a public relations genius that every strategic communicator should study. 

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Gratitude for Great Storytelling
Culture Kelly Jefferson Minty Culture Kelly Jefferson Minty

Gratitude for Great Storytelling

In the spirit of gratitude this week, we’re taking a moment to reflect on some of the best examples of storytelling and strategic communications work we’ve come across this year - stories we’re grateful to have read and learn from. And, we’ve invited some of our favorite communications professionals to share theirs, as well.

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