How Calm Kept Us Calm During Election Broadcasts
In the strategic communications world, we focus a lot on the right thing to say and how to say it. An equally important tool, however, is knowing when to say nothing at all.
Calm, a subscription-based app that focuses on meditation, beautifully leveraged that strategy when they purchased 30-second ad blocks during election coverage programming on CNN, Comedy Central, and ABC.
Calm’s mission is to support everyone on every step of their mental health journey. During a time of high emotion and high anxiety, the ad buy was a perfect alignment of their mission and communications strategy.
The EO report is taking a page out of Calm’s book this week and giving space for silence. We’ll see you next Monday.
Before We Go…
Here are some additional calming resources for you.
What is a Sound Bath? Here’s an explainer, and here’s a playlist.
From Everyday Health: 7 Quick Stretches for Stress Relief
Did you know there’s more than just white noise? Try brown, green, or pink noise to help you achieve some peace.