Gruns on Instagram/Facebook

Here’s a good example of a company brand engaging consistently with posts — sponsored and customer-curated content — and clearly sharing the product’s nutritional information in addition to witty banter. (Not advocating for these products, just studying how they are communicating on Instagram.)

• These screengrabs were from a sponsored post promoting how Gruns could be a part of a diet for people taking Ozempic. I found the marketing strategy interesting (riding the ever-growing wave of people turning to Ozempic for weight loss) and more importantly the company’s engagement with commenters to be insightful: