Resource Hub for Strategic Communication Professionals
Looking for guidance? Explore our strategic communications topics in the categories dropdown below and use the search bar to quickly find relevant articles.
Established Channels Save Lives
Why clarity in communication is critically important in times of weather-related crisis.
Deep Dive: Chick-fil-A’s Loss is Shake Shack’s Gain
A case study: how Chick-fil-A capitalized on a Shake Shack snafu.
PRSA Resources
Explore the comprehensive resources offered by PRSA to help public relations professionals navigate complex issues, stay updated on trends, and access valuable tools.
The Staying Power of Pure Michigan
The Pure Michigan campaign, launched in 2008, continues to captivate audiences with its emotional and philosophical storytelling.
AI Spotlight: Quillbot AI-Powered Paraphrasing Tool
QuillBot is an AI-powered writing tool designed to enhance your writing process.
The Diagram of a Winning Team: How to Create a High-Performance Workplace
From clear goals and goodwill to adaptability and mentorship, learn how to build a high-performance workplace by focusing on vision, relationships, and mindset.
Feedback is a Gift
Feedback, whether humorous or critical, offers an opportunity for reflection and growth.
AI Spotlight: Perplexity AI
Discover Perplexity AI, a chatbot designed to enhance your online search experience by providing accurate information and citing sources.
A Crisis is Brewing: To Speak or Not to Speak?
What will your organization choose? Strategic statement or strategic silence?
The Debut of “Interview with a Pro”
Join us for the debut of "Interview with a Pro," featuring Teresa Paulsen’s expanded analysis on the Kellogg's “CerealGate” incident.
Lessons from a KU Visit
How does a large university make one prospective student feel welcome?
AI Spotlight: Would You Like an Assistant?
Discover the capabilities of ChatOn AI Chat Assistant, a modern AI-powered chatbot designed to enhance productivity through content generation, customer support, and more.
Clarity Rating Scale: Kellogg’s and a Looming Customer Boycott: What Happened and Why so Quiet?
Kellogg's CEO Gary Pilnick's comments about eating cereal for dinner amid financial strains have sparked a backlash and calls for a boycott.
Clarity Rating Scale: Outage at AT&T
AT&T's handling of a recent widespread service outage provides valuable lessons in crisis communication.
What Does Your Audience Need?
Understanding your audience's needs is essential for effective communication.
Short Messages Can Be Tricky: What Did Kansas’ Gov. Laura Kelly Say About the Super Bowl Shootings?
Crafting a concise and effective message during a crisis is challenging yet crucial.
Exercising the Right to Change One’s Mind
Embracing new information and adapting decisions accordingly is crucial for growth and effective governance, underscoring the value of flexibility and openness in leadership.
