Resource Hub for Strategic Communication Professionals
Looking for guidance? Explore our strategic communications topics in the categories dropdown below and use the search bar to quickly find relevant articles.

Leveraging Health and Wellness: A US Open Case Study for Communicators
Instead of trusting that the love of the sport will last forever, USTA is strategically combining health research + declaring an aggressive 35 million players by 2035 growth goal + expanding messaging to deepen positive impact in communities nationwide.

Interview with a Pro: Jeffrey Blount, Veteran NBC News Director & Author
With over three decades of experience at NBC News as a television news director, Jeffrey Blount has directed major broadcasts, including Meet The Press, NBC Nightly News, The Today Show in DC and NY, The Chris Matthews Show, and The Sunday Today Show.

Clarity Rating Scale: Comms Lessons from an On Air Panic Attack
Your are a meteorologist, and you have a history of panic attacks. The very place you need to work — the green screen — is a trigger for you. What do you do?

Storm Response Excellence: A Leader’s Internal Email Praises OPPD and Models Great Comms
I received the note below from Omaha World-Herald alum and Comms Pro Erin Grace sharing her praise for Omaha Public Power District’s (OPPD) communications to clients following a wind storm that took out power to over 200,000 homes, some for over a week, with highs in the 90s.

Critical Thinking Breaks the Vice President Selection in 2000
As we await Vice President Harris’ selection of her running mate, here is a story from the archives that involves incredible journalistic critical thinking and reporting.

Strategic Comms Missteps and Tech Failures: A Tale of Two Scenarios
While technology can amplify messages and streamline information dissemination, its improper use or technical failures can lead to significant miscommunications or even security risks.

Don't Get Duped: Effective Ways to Counteract Misinformation
The field of strategic communications functions on the tenets of accuracy, timeliness, clarity, and truth. Misinformation undermines these principles.

Sticky Business: When Brands Should (or Shouldn’t) Enter Political Arenas
Sticker Mule, a well-known and successful custom sticker company, took an unexpected dive into political waters last week by sending a political message to its customers after the attempted assassination attempt on former President Donald Trump.

Crisis Comms and Shade at the Espy Awards
The ESPY Awards gave viewers a chance to see a variety of communications approaches, from the use of crisis communications response to address a controversial award acceptance to evening a score with cutting humor.

Grace in Losing and Winning at Wimbledon
In the high-stakes world of professional sports, maintaining grace in victory and defeat is critical not only for an athlete’s personal brand but also as a model for all audiences and for representing the sport well.

Gruns on Instagram/Facebook
Here’s a good example of a company brand engaging consistently with posts.

Meet Beverly Mahone, the Woman Behind All Wordz Matter
If you don’t know Beverly Mahone yet, it’s time! Also known as “Aunt or Auntie Bev,” she is the visionary educator and founder of All Wordz Matter, a platform dedicated to enhancing vocabulary and communication skills.

Are you ready for the Summer Olympics Event Trivia?
July is here, and we are counting the days to the “world’s foremost multi-sports event.” Here are some facts on branding and the event.

Saying Farewell to Sarah Southerland and Her Clever Wildlife Tweets
An homage to Social Media Coordinator Sarah Southerland, the incredible voice and award-winning content strategist behind one of The EO Report’s favorite social media channels: @OKWildlifeDept.

Taylor Swift’s Public Relations Lead Scores High, Why?
Taylor Swift’s PR Mastermind: What’s Tree Paine’s Winning Formula?

Business Phrases that Stick: The Art of Greetings and Farewells
Greetings and goodbyes with cleverness.


Update: Scottie Scheffler’s PR Response
The conclusion to Scottie Scheffler’s visit to Kentucky.

Deep Dive: Establishing a Network Lens to Assess the Impact of Outreach
The Network Lens will help you focus on the value of identifying and tracking the networks connected to your organization and the value/s they bring to your work.

Remembering the Reason for Memorial Day
National holidays of honor also need continual communications efforts to remain understood and celebrated.