Resource Hub for Strategic Communication Professionals
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Clarity Rating Scale: Kellogg’s and a Looming Customer Boycott: What Happened and Why so Quiet?
Kellogg's CEO Gary Pilnick's comments about eating cereal for dinner amid financial strains have sparked a backlash and calls for a boycott.
Clarity Rating Scale: Outage at AT&T
AT&T's handling of a recent widespread service outage provides valuable lessons in crisis communication.
Short Messages Can Be Tricky: What Did Kansas’ Gov. Laura Kelly Say About the Super Bowl Shootings?
Crafting a concise and effective message during a crisis is challenging yet crucial.