Burger King’s Social Media Blunder: Managing Employee Separation
This Week:
What to Look for in a Communications Hire
Reputation Management With Employee Separation
The One Thing
Before We Go…
1. Hiring the Best: How to Think About Communications Roles
Hiring for a communications role can be deceptively difficult. The field is vast—spanning everything from media relations to analytics to design—and organizations often expect a single person to be proficient in all of it. But the reality is that no one is an expert in everything. So, how do you hire the right person for your needs?
2. Protecting Your Organization After Employee Separation
Recently, a post appeared on Burger King’s Instagram page announcing that they were firing their social agency of record, Dentsu, for failure to perform. The kicker? Ad Age reports Burger King denies any such thing. We can only speculate, but it seems possible the post was created by a disgruntled employee—current or former—from either the Dentsu or Burger King social teams.
It was a gasp-worthy incident with possibly serious ramifications—like people losing their jobs.
We thought this would be a good opportunity to discuss best practices for protecting your organization when a communications professional leaves your team, whether voluntarily or through termination.
3. The One Thing
Each week, we’ll share one task that takes about five minutes to complete and can make an impact on your communications strategy.
Your Task This Week: Do you have a process in place for offboarding communications professionals?
If not, take five minutes to sketch a rough outline. If so, review and see if any updates need to be made.
4. Before We Go…
Big news from Bitly, a popular URL-shortener. The company announced an update to its Terms of Service for free users. Now, Bitly links and QR codes from free plan users will include a preview page with ads before sending users to the final link. It will be a confusing user experience for many. A full breakdown from CoyWolf.
How would you feel about getting a pop-up ad… from your car? Jeep owners are experiencing a new way of being marketed to this week — and they aren’t happy about it.
From Forbes: Conquering TikTok in 2025.
Know someone looking for their next comms hire? Forward this newsletter their way.