When to Silence and Be Silent
This Week:
Navigating Gray Areas: When to Delete Social Comments
ICYMI: To Speak or Not to Speak?
The One Thing
Before We Go…
1. Social Comments: To Delete or Not to Delete?
Social media can be a powerful tool for engagement, but it also comes with the challenge of managing public commentary. When an off-topic remark, a negative critique, or outright hate speech appears in the comments section, the question arises: do you delete it? The answer depends on context, and having clear guidelines in place can help you navigate these decisions with confidence.
2. ICYMI - A Crisis is Brewing: To Speak or Not to Speak?
We’ve been talking crisis communications for the last few weeks at The EO Report, and it seemed like the perfect time to revisit this article from last March.
When you’re in the midst of a crisis, there’s a choice: do you speak or stay silent? This article gives you some guidelines for both sides of the fence.
3. The One Thing
Each week, we’ll share one task that takes about five minutes to complete and can make an impact on your communications strategy.
Your Task This Week: Sketch out some community guidelines for your social media pages.
If you already have them, revisit them. Are there any edits you should make?
4. Before We Go…
From Axios Communicators: An analysis of the crisis communications response from American Airlines after the recent tragedy in D.C.
From Marketing Dives: Advertising for the Big Game always brings out novel approaches to engaging audiences. Kia bet on taking your attention AWAY from the game with, well, a game.
We love someone who can break through the noise on social, and Realtor Lisa DuBois has cracked the code. Instead of taking us on a traditional home tour through her listings, she shows us all the places she’d hide in a game of hide and seek.
And, just for laughs:
Forward this to the friend who’d totally get that joke.