What a Little Fish Taught Us About Storytelling
This Week:
The Viral Fish
How to Execute a Thought Leadership Strategy
The One Thing
Before We Go…
1. The Power of Storytelling: Lessons from an Anglerfish
Have you ever cried over a fish? Well, a whole lot of people have over the past couple of weeks when the story of a little anglerfish swam into the imaginations of the collective internet.
What happened?
The black seadevil anglerfish is a creature that is rarely seen by humans because it lives deep in the ocean where light rarely touches – in fact, the rare little creatures, which only grow up to about 8 inches, carry their own light with them on an antenna.
Extraordinarily, divers recently captured footage of a female angler fish swimming vertically to the surface. She died shortly after.
It was a major feat for science. The divers captured and delivered her to the Museum of Nature and Archaeology (MUNA) in Santa Cruz de Tenerife, Spain, to be studied. It’s believed to be the first time one of these animals has been seen in daylight.
The interest is not surprising – after all, there are many scientific questions that an event like this sparks. Why was she swimming to the top? What compelled her to leave the ocean floor? Was she sick?
What WAS surprising was how the little fish captured the hearts of so many and took the internet by storm.
2. The Power of Thought Leadership: Positioning Your Organization for Success
The leaders of your organization can be some of the most powerful communication tools in your arsenal. By positioning them as thought leaders, you can elevate your brand’s reputation, establish your organization as an innovator, and open the door to opportunities such as media coverage, speaking engagements, and increased social media influence.
3. The One Thing
Each week, we’ll share one task that takes about five minutes to complete and can make an impact on your communications strategy.
Your Task This Week: Go take a peek at your leaders’ LinkedIn pages. Do they need some basic updates so that they are best representing your organization?
4. Before We Go…
From PR Daily: 21% of Americans get at least some of their news from “news influencers,” according to the Pew Research Center. This chart shows who most comes to mind when asked. Interestingly, there’s no clear consensus.
Some more Pew Research Center data: They recently released findings on content from the most popular TikTokers. They found that the most popular creators post regularly, talk more in their videos, create videos longer than 39 seconds, amongst other findings.
Forward this to someone who loves a good story.