What Does Waffle House have to do with Hurricanes?
This Week:
A look at two informal measures of disaster severity: the Waffle House Index and the presence of Jim Cantore.
Before we go…
1. How Brands and Influencers Play a Role in Emergency Preparation
Over the weekend, we watched Hurricane Milton make landfall in Florida, just weeks after Hurricane Helene battered the same region.
In advance of the storm, government agencies and local officials activated emergency evacuations, using every tool at their disposal to convince citizens in the storm’s path to leave or find safety at a local shelter.
Brands and influencers can also play a role in communicating the severity of pending disasters, sometimes swaying consumers more effectively than official channels.
Two measures during Milton? The Waffle House Index and the arrival of Meteorologist Jim Cantore.
It’s been a long, hard stretch for the Southern U.S. For those who want to support families and communities as they recover, the American Red Cross is a trusted source accepting donations.
2. Before We Go…
Did you know Omaha has our own informal weather severity measure? KETV Meteorologist Bill Randby has been a trusted, calming force during local severe weather threats for years.
Local lore states that you can tell just how worried you should be about a storm based on how high Randby rolls up his sleeves during his storm-tracking broadcasts. Check the chart above, and thank you, Bill, for keeping us safe!
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