Leveling Up The EO Report

---

This Week:

1. A new EO Report resource for strategic communicators

2. What do you meme? Should you jump on trends and memes?

3. Before you go…

---

1. A New EO Report Resource for Strategic Communicators

If you’ve been on The EO Report journey awhile, you may be looking at this email and thinking, “Hmm, this looks different!” You’d be right, and here are the headlines:

Hello Squarespace!

• We’re excited to introduce our very first newsletter created with Squarespace! For seamless integration between the newsletter stories and the new tools announced below, we needed to unify our digital assets within the same system. 

• Note the use of blog style stories to shorten the length of the newsletter and link to pages with longer articles.

  • So long, Mailchimp! You’ve been a good friend.

Introducing The EO Report Website!

• All past newsletters are archived here.

• The primary articles have been tagged in the Resources section, here, using these topic areas:

  1. Artificial Intelligence

  2. Branding

  3. Business Writing

  4. Content Planning

  5. Crisis Communications

  6. Culture

  7. Internal Communications

  8. Measurement

  9. Media Relations

  10. Professional Development

  11. Public Relations 

Introducing The EO Report LinkedIn Page!

• Be among the first to follow along for bonus material throughout the week!

Welcome Kelly Jefferson Minty as a contributor to The EO Report! Check out her advice on when an organization should not try to stand out through a meme/trend strategy! 

Take a look around, bear with us as we iron out the kinks, and let us know what you think! 

-Erin

---

2. Three Filters for Jumping on Trends

We both love them and love to roll our eyes at them. Trends and memes.

Brands that do them well rack up followers and engagement. Brands who don’t make you cringe, lose trust, and scroll on by – or worse, spark a headline.

This guest column by new Clarity Channels team member Kelly Jefferson Minty shares three filters to run your ideas through when making a decision.

---

3. Before You Go…

• The best description about why Hurricane Helene was so devastating inland.

---

So, what do you think?

Forward this to a friend who might enjoy this. It's free to forward and hopefully it helps someone out.

If you're not subscribed, you can sign up here.