To Know Where You’re Going, You Must…
This Week:
…Know Where You’ve Been.
Before We Go…
1. Know Your History: Building an Origin Story
This is Part 4 of our End-of-Year Checklist Series. See Part 1, Part 2, and Part 3.
It’s the holiday season, and for many of us, it’s a time of traditions and a time to remember where we came from and connect with our roots. We do this in many ways like telling our best stories, cooking the family favorites, and engaging in time-honored activities.
Just as families rely on traditions to stay connected to their roots, it’s important for organizations to do the same. After all, it’s hard to know where you’re going without understanding where you’ve been. Documenting your organization’s history – your origin story – is a powerful tool for strategic planning and communications. And, just like the stories we pass down, it’s a unifier that instills pride in your team and stakeholders.
December, the season of nostalgia, is the perfect time to set aside a moment to capture some of that history. Keep reading to learn how to do it.
2. Before We Go…
Ever wonder what it would look like to wear Times New Roman? How about Franklin or Papyrus? Wonder no more! We love this video showing fonts styled as outfits. (H/t: Thanks to Josh Nichol-Caddy for the submission.)
What’s going on with TikTok? Is it shutting down? Here’s an explainer from Forbes.
ICYMI: If you’re slowing down this week and are looking for a new read, we’ve pulled together a few of our favorite books for communications leaders.
Need a last-minute holiday gift for the strategic communicator in your life? Forward them this email - they’ll thank you for it!