An Easy Way to Get Started With Measurement (Don’t Run Away!)
This Week:
How to Measure Your 2024 Impact
Need a Holiday Gift for the Comms Pro in Your Life?
Before We Go…
1. Measurement Made Easy
This is Part 3 in our “End-of-Year Checklist” series. Read Part 1 and Part 2.
Ah, December. Our favorite month to talk about measurement here at The EO Report. (Don’t run away!)
Many communicators tell us that capturing metrics and getting them on paper is their biggest source of dread – much less taking that information and translating it into a compelling impact story.
But here’s the thing. Even when all other projects are moving forward at lightning speed, it’s critical to take a moment to look backward – to celebrate, to adjust, and most importantly, to show progress and value.
It also doesn’t have to be complicated. You don’t need a fancy dashboard (we don’t use one a lot of the time). You also don’t have to know everything about the hundreds of daunting industry terms and acronyms. You just need to know your 1) mission or vision and 2) what evidence exists that your work this year made progress.
2. Six Books for Communications Leaders
Looking for a gift for the communicator in your life this holiday season or for your own next read? Here are some of our favorites, selected for the leadership and life lessons they impart. These have fueled our own philosophies, business practices, and communications strategies.
3. Before We Go…
New Pew survey data shows that nearly half of all U.S. teens are “almost constantly online.” From The Verge: The Extremely Online Life of the American Teenager.
Can you copyright a vibe? One influencer is suing another over her signature aesthetic, The New York Times reports.
Hootsuite has released their annual Social Media Trends report for 2025.
P.S. — Enjoy content in our “Before We Go…” section? We post interesting finds throughout the week on The EO Report LinkedIn page. Consider giving us a follow!
Send this to the communicator who would love to wrap their arms around measurement this year.