Taylor Swift’s Public Relations Lead Scores High, Why?
Willie Nelson Has News for Fans
This Week …
Unpacking the Success of Taylor Swift’s Public Relations Guru
Before We Go … Stay Tuned: Willie Nelson Has a Concert Announcement
1. Taylor Swift’s PR Mastermind:
What’s Tree Paine’s Winning Formula?
Taylor Swift's unparalleled influence and success in the music industry are a testament to her extraordinary talent, relentless work ethic, and savvy business acumen. And Taylor says publicly that one of the people she listens to is her PR consultant Tree Paine.
Taylor is selling out stadiums across Europe this summer, and if you are on a beach or bored in a cubicle, here’s a Summer Shorts brief on Paine. What can we learn from this talented strategic communications pro?
Why is Paine a success? A 2022 “Best PR Executive” award profile in Legend Magazine breaks it down with Tree scoring 25/25 in the Legend Magazine Rating System.
Other Paine coverage:
Today Show: Who is Tree Paine? Everything to know about Taylor Swift's powerhouse publicist
Wall Street Journal: There Are Plenty of Power Publicists. But Only One Works for Taylor Swift.
Note: Tree **declined** to be interviewed for the WSJ profile.
The Cut: The Infamous Publicist Behind the Taylor Swift Machine
Darian_Michelle: Tik Tok Bio Piece
Hat Tip to Omaha-born-current-Nashville-politico Jennifer Rasmussen-Sagan for mentioning Paine to me.
2. Before We Go …
When Willie Nelson needs to cancel a concert, he just tells it to you straight:
Feel better Willie!