Why Teams, Fandoms, and Customers Need “Glue”
This Week:
Lessons from the University of Nebraska at Omaha Men’s Basketball Team
ICYMI: Telling Your Origin Story
The One Thing
Before We Go…
1. How a Trash Can Helped Bring a Team to Victory
College basketball is steeped in tradition that brings its teams and fans together. Some schools have a lucky talisman to touch before every game. Others have songs that serve as rallying cries. The University of Nebraska at Omaha (UNO) men’s basketball team beats up a trash can in the locker room after a win. You know – normal stuff.
Wait – what?
Yep. In a tradition that very quickly became a national sensation this year, the UNO Mavericks have turned a locker room celebration into a major communications and public relations opportunity, while also building fan culture.
2. ICYMI: Building an Origin Story
Documenting your organization’s history – your origin story – is a powerful tool for strategic planning and communications. Just like the stories we pass down in our own lives, it’s a unifier that instills pride in your team and stakeholders.
Take a moment to go back to your beginning and capture some of that history – here’s how to do it.
3. The One Thing
Each week, we’ll share one task that takes about five minutes to complete and can make an impact on your communications strategy.
Your Task This Week: Take a moment to brainstorm – what are some of your organization’s traditions and quirks? How can you use them in your capacity as a communicator?
4. Before We Go…
From the New York Times: A cautionary tale from a British investment firm going through a rebrand. They quickly learned sacrificing function in the name of design can only lead to heartburn.
From Investing.com: Twitter co-founder Ev Williams is investing in a new social media platform designed to take users offline and into in-person interactions.
And a laugh for our friends on small teams - we see you! H/T to the Marketing Millennials for this one:
Forward this to a friend who loves a good sports story.