What TikTok Going Dark Reminded Us Of
This Week:
Strategically Selecting Your Social Channels
Is Your Editorial Plan Set for February?
The One Thing
Before We Go…
1. Too Many to Handle: Prioritizing the RIGHT Social Channels
When TikTok temporarily went down, communicators received a critical reminder to evaluate the social media platforms their organization is using and ensure that their strategy is sustainable.
Putting all your eggs in one basket (or platform) is a dangerous move, but equally problematic is trying to maintain a presence on every single platform. It’s overwhelming and, frankly, unsustainable.
There’s a better approach: focus on the platforms that align with your organization’s goals and audience. Here’s how to do just that.
2. ICYMI: How Do You Create an Editorial Plan?
It’s almost a new month, which means it’s time to revisit the topic of editorial planning. Whether you have a plan and just need to update it with new information or you’re starting from scratch, here are some tips you can use to make sure your team has strategic communications direction as we move into February.
3. The One Thing
Each week, we’ll share one task that takes about five minutes to complete and can make an impact on your communications strategy.
TikTok going dark reminded us that social media platforms are borrowed channels — we have no control over their functionality (that darn algorithm) or even their existence.
Owning your contact list is critically important. This week’s tasks ensures you’re fully operational in this area.
Your Task This Week: Are your email sign-up forms working properly? Send through a test to double-check.
Don’t have one? Now might be a great time to explore putting a simple collection form on your website.
3. Before We Go…
Super Bowl advertising has officially begun. Keep up with the brand rollouts with this tracker from Brand Innovators.
A study from the University of North Carolina at Chappell Hill explores the effectiveness of using AI chatbots as a communication tool during times of crisis.
Our fascination with the Lively/Baldoni fight continues. Here’s a take from PR Daily on why crisis communications is so critical in these situations.
We talk a lot about influencing here at The EO Report. Here’s the other side of the coin from NPR: The Art of De-Influencing.
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