The Language Luminary: Exploring the Impact of All Wordz Matter
How a Nutritional Gummy Promotes Product on Social Media
This Week …
Summer Shorts: Auntie Bev Loves to Teach Words
Before We Go …
1. Meet Beverly Mahone, the Woman Behind All Wordz Matter
If you don’t know Beverly Mahone yet, it’s time! Also known as “Aunt or Auntie Bev,” she is the visionary educator and founder of All Wordz Matter, a platform dedicated to enhancing vocabulary and communication skills. With a passion for words and a deep understanding of their power, she has created comprehensive and entertaining digital resources that empower people to communicate more effectively.
The EO Report loves Aunt Bev’s content on Instagram where she shares history, little known facts, research, pronunciations for new and old words, and phrases. For you TikTok fans, she is serving up lessons there as well.
To learn more about Aunt Bev’s origin story, check out her About Us page, and to explore words like apanthropy, bethink, or quinquagenary, take time to explore these diction-building resources!
2. Before We Go …
Gruns on Instagram/Facebook: Here’s a good example of a company brand engaging consistently with posts — sponsored and customer curated content — and clearly sharing the product’s nutritional information in addition to witty banter. (Not advocating for these products, just studying how they are communicating on Instagram.)
These screengrabs were from a sponosred post promoting how Gruns could be a part of a diet for people taking Ozempic. I found the marketing strategy interesting (riding the ever-growing wave of people turning to Ozempic for weight loss) and more importantly the company’s engagement with commenters to be insightful:
Nutritional Information #1:
Price and Product Comparison Questions:
Nutritional Information #2:
Risky Humor? Tone Shift?
