It’s Been A Busy Week in the Comms World
This Week:
Creating a Team of Comms Champions
Communications Lessons from the LA Fires
A New Segment to Help You Make an Impact—Fast
Before We Go…
1. Help Me Help You: Building Communications Advocates in Your Organization
If you work on a small communications team—or a team of one—that means you’re wearing multiple hats and juggling competing priorities. You’re managing brand, PR, media relations, internal communications, digital strategy, event planning, and design—all at once. There’s simply no time to juggle it all on your own.
But there’s good news: you don’t have to do it all alone! By strategically empowering your non-communications department colleagues to contribute, you can create even better content and lighten your load. Here’s how to build a culture of collaboration that benefits everyone.
2. Crisis Communications Spotlight: Los Angeles Fires
Last week, Los Angeles was hit with some of the most destructive fires in its history.
We’ve pulled together a roundup of some of the headlines that stuck out to us for further review to help learn from how government representatives and citizens respond in a crisis.
3. Introducing “The One Thing”
This week, we're starting a new section in The EO Report we're calling "The One Thing."
Each week, we'll give you one thing you can do in as little as five minutes to make an impact and level up your communications.
To kick it off, we're building on our main story this week.
Your Task: Go like and share a recent post from your organization on one of your personal social channels.
3. Before We Go…
Big news from the social media world this week: Meta has reversed its policy of third-party fact-checking and is moving to a community feedback-based model. Meta’s announcement found here.
A major scandal emerged this week when Honey, the popular coupon browser extension, was accused of stealing millions of dollars from influencers by taking their tracking URLs (which influencers earn commissions from when you buy something they recommend) and inserting their own code to swipe the earnings instead. A breakdown from Yahoo Tech.
Shutterstock and Getty are joining forces through a merger. Forbes reports on its possible implications.
Looking ahead: As your organization makes plans to honor Dr. King’s life and legacy on January 20, KidGlov, a Nebraska-based marketing agency, shares some insights about planning content respectfully and authentically.
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