Interview with a Pro…and Author: Monique Farmer
Important Insights to “Chart your Path” and Measure Your Work
This Week …
But First: Are you stuck in your work? In your life? Chart Your Path, a solutions-focused book by Monique Farmer, is now available as a resource. In interview Part I we deep dive on what is waiting for you.
Interview with a Pro: The series returns with a Part II interview with Monique to learn about her approach to measuring strategic communications. She shares the one thing you need to know … And, if you don’t know it, you are already behind. (What is it?!)
1. But First …
Monique Farmer is a pro’s pro and a truth teller. Her new book, “Chart Your Path: A 9-Step Method to Getting Unstuck” is now out. Here is the book description:
Have you ever felt like you’re not living up to your potential?
Are you ready to stop watching your dreams slip away and start shaping your destiny? What if happiness and success aren't found in following the well-trodden road, but in blazing your own trail, no matter how unconventional it may seem? Imagine having a roadmap to not only overcome obstacles but to also unlock your personal growth. In "Chart Your Path," you will embark on a transformative journey through nine practical steps that will change the way you navigate life's challenges.
Take a listen to our conversation of her new book:
2. Interview with a Pro Series
Monique Farmer taught me strategic communications measurement principles, and she’s back to offer even more…
When I was head of comms at the University of Nebraska at Omaha, I met Monique Farmer, who was the head of comms at Omaha Public Schools, the largest school district in Nebraska. In addition, she has been a national leader in PRSA for many years and has been a judge of the Anvil Award entries. It was during a conversation about award applications that Monique taught me a basic principle that has influenced how I measure my work in strategic communications.
Teaser: In this interview, Monique shares a tip about measurement you must know and understand:
Before we go:
Axios: Crises at AT&T, CBS and Lyft show the power of rapid response
“State of play: Axios examined three recent crises of various degrees across different industries — Lyft's earning release typo, AT&T's network outage and CBS' programming error.” (Hat tip: Cat Back)
CBS Sunday Morning: Designing with simplicity in mind
We overcomplicate: how many things does a toothbrush need to do?
“Simplicity is actually hard to achieve. It takes a good amount of time and talent.”
